George White, whose Scandals were popular rivals to the Ziegfeld Follies, mounted several successful editions of the series at the Apollo. Stars included Ethel Merman, Jimmy Durante, Ray Bolger, Rudy Vallee and Ed Wynn. In 1932, the rowdy Take a Chance gave Ethel Merman one of her trademark songs, "Eadie was a Lady", and also gave the Apollo its last hit before its closure in 1933. It reopened in 1934 as a burlesque house, and in 1938 began a long and chequered career as a movie theatre.
The Apollo's 1979-83 rehabilitation as a theatre housed three noteworthy plays in succession: On Golden Pond, Bent and Lanford Wilson's The Fifth of July. But in 1983, the theatre went back to movies, and eventually switched to rock concerts and Parisian-styled cabaret.
The Apollo was a technically advanced theatre, perfectly equipped for the musicals of its day. So it is fitting that the stage of the Apollo should be the core of what is now the biggest stage on Broadway. The original proscenium arch and main dome have been restored as well as expanded. The new auditorium incorporates plaster detailing that matches the Greek mythological motifs of the original theatre.